Powered by BULLS AI. Proven on a real US and Canada fleet
The AI-powered TMS for fleets of every size.
BULLS AI reads your rate cons into draft loads and flags idle trucks, while Bulls TMS takes every load from dispatch to invoice. From a single truck to large enterprise fleets, it scales with you without limits.
Divisions
Dashboard
Dispatch
Fleet
Drivers
Documents
Billing
Reports
Active loads
18
Ready to invoice
4
Trucks on duty
11 / 12
Live · BT-10419
Columbus → Montréal
ETA Wed 14:30 · 312 mi left
Features
Everything your fleet's office needs, at any scale
One system for the dispatcher, the driver, the billing desk, your customers and your brokers.
Loads and dispatch
Create a load, assign a truck and driver, and move it through every status from one board.
Drivers and trucks
Driver profiles, pay basis, units and trailers, with expiry reminders for CDL, medical and inspections.
Documents
Rate cons, BOLs and PODs attached to the load. Drivers snap a POD on their phone.
Live tracking and customer links
Status timeline for every load, plus a tracking link your customer can open with no login.
Invoicing and billing hand-off
Delivered loads with a POD go to Ready to invoice. One click builds the invoice from the rate con.
Customer and broker portals
Shippers see only their loads and PODs. Brokers and partners see only what you share.
Reports
Revenue, truck gross and margin per load, worked out from one set of numbers so pages agree.
ELD syncComing soon
Truck locations and miles from Samsara, Motive and Geotab.
BULLS AI built in
AI that does the busywork, people who make the calls
BULLS AI is part of the TMS, not a separate product. It reads, checks and flags, and anything it is unsure about goes to a person before it is booked or billed.
AI tender intake
Email or upload a rate confirmation or tender. BULLS AI reads it into a draft load, scores every field for confidence and sends anything unsure to a person to review before it is booked. Duplicates and revisions are caught.
AI document reading
Rate confirmations and vendor bills are read for you and matched to the right load or vendor, with a duplicate check on bills.
BOL and POD reading: coming soon
AI freight quotes
Quick Quote prices a lane from your own cost settings, such as fuel economy and fixed cost per trip, with an AI freight quote alongside.
AI insights
Idle trucks are flagged on the dispatch board, and margin is worked out on every load from one set of numbers, so you see where money is made.
AI margin commentary: coming soon
AI dispatch suggestionsComing soon
Suggested trucks and drivers for each new load, based on where your fleet is and what it has been running.
BULLS AI assistantComing soon
Ask about loads, drivers and billing in plain English, with load monitoring and follow-ups handled in the background.
Product tour
See a load go from rate con to invoice
Create, assign and move loads
- Add a load from a rate con in a few fields
- Assign a truck and driver, with conflicts flagged
- Move it through booked, dispatched, in transit and delivered
- Archive or delete with a confirmation step
Load number
BT-10422
Customer
Sample Foods Co.
Pickup
Joliet, IL · Tue 08:00
Delivery
Mississauga, ON · Wed 14:00
Truck
Unit 112
Driver
Driver 07
Every rate con, BOL and POD on the load
- Drivers upload a POD photo from their phone
- Rate con fields read for you, with unsure fields sent for review
- Files stored privately and opened with short-lived links
- Missing paperwork flagged before billing
- Rate confirmationBT-10422.pdfRead · 2 fields to confirm
- Bill of ladingBOL-88213.pdfUploaded by dispatch
- Proof of deliveryPOD photoWaiting for driver
Status your customers can see
- Status timeline and last known city for each load
- Share a tracking link with no login and no guessable number
- Manual check calls today, ELD positions coming soon
- Late and at-risk loads float to the top
Picked up
Joliet, IL · Tue 08:12
Crossed border
Port Huron, MI · Tue 19:40
In transit
London, ON · Wed 09:05
Delivery
Mississauga, ON · ETA Wed 14:00
From delivered to invoiced
- Delivered loads with a POD land in Ready to invoice
- Invoice built from the rate con, accessorials included
- Margins shown per load once costs are entered
- Hand-off to the Books module for AR and factoring
How it works
Four steps, one record per load
- 1
Set up your fleet
Add trucks, drivers, customers and brokers, or import them from a spreadsheet.
- 2
Book the load
Email or drop in the rate con. BULLS AI reads the fields and sends anything unsure to a person to confirm.
- 3
Dispatch and track
Assign a truck and driver, share the tracking link and follow each status change.
- 4
Deliver and invoice
The driver uploads the POD, the load moves to billing and the invoice goes out.
Pricing
Simple pricing by truck and user
$99 per truck and $20 per user, each month. 5 or more trucks get the 5-truck bundle automatically. No contract, and no cap on trucks or users. Large fleets can ask us about volume and enterprise pricing.
How the price works
- $99 per truck per month
- 5-truck bundle: $450 a month, applied automatically when it is cheaper
- Over 5 trucks: $450 plus $99 for each extra truck (current rule, may change)
- $20 per user per month
Included
- Dispatch and Billing departments
- BULLS AI rate con intake, with unsure fields sent for review
- Dispatch board and multi-stop loads
- Documents: rate con, BOL, POD
- Live tracking and customer tracking link
- Billing queue, invoices and factoring tracker
- Per-load margin and audit log
Department add-ons Pricing coming soon
Switch on more departments as modules when you need them: Safety and compliance, Maintenance, Fuel and IFTA, Cross-border, Accounting, HR and payroll, Sales CRM, Claims, API and webhooks, EDI, ELD sync.
Large and enterprise fleets Contact us
Running a large fleet? We offer volume and enterprise pricing. Tell us about your fleet.
Freight brokers and 3PLs Contact us
Broker pricing is still being set. Tell us about your brokerage.
Annual billing Coming soon
Monthly billing only for now. Cancel or export your data any time.
All prices in US dollars per month, before tax.
Questions fleets ask
Who is Bulls TMS for?
Carriers and fleets of every size, from a single truck to large enterprise fleets. If you have outgrown spreadsheets, whiteboards and group chats, Bulls TMS puts dispatch, documents and billing in one place, and it scales with you without limits on trucks or users.
What does BULLS AI actually do?
Today it reads rate confirmations and tenders into draft loads with a confidence score on every field, reads vendor bills, gives AI freight quotes and flags idle trucks. AI dispatch suggestions, BOL and POD reading, and the BULLS AI assistant are coming soon. A person always reviews anything the AI is unsure about.
Is there pricing for large fleets?
Yes. Pricing is per truck and per user, with a 5-truck bundle. Large and enterprise fleets can contact us for volume and enterprise pricing.
Does it work for Canada as well as the US?
Yes. We are US first, with support for Canadian addresses, provinces and cross-border loads. The product is built and run on a real 10+ truck fleet that hauls in both countries.
Do my drivers need to install an app?
No. Drivers use a mobile web page to update status and upload PODs. A native app may come later.
Can I connect my ELD?
ELD sync with Samsara, Motive and Geotab is coming soon. Until then you can update locations with check calls.
Can I buy only the modules I need?
Yes. Dispatch and Billing come first, priced by truck and user. Each further department will be a module you switch on when you need it. Module pricing is coming soon.
What about bookkeeping, factoring and driver pay?
Bulls TMS issues the invoice and tracks factoring. Full bookkeeping, settlements and IFTA filing sit in optional add-on modules, including a sync to a partner bookkeeping product.
Can I move my existing data across?
Yes. We can help you import trucks, drivers, customers and open loads from a spreadsheet or your current system's export.
Is my data kept separate from other fleets?
Yes. Bulls TMS is built so each company's data is kept separate, permissions are checked on the server, and documents are stored privately.
Book a demo
See Bulls TMS with your own lanes
Tell us a little about your fleet. We will walk you through dispatch, documents and billing using sample data shaped like yours.
- 30-minute walkthrough
- No credit card
- Help importing your trucks and drivers
